Simon to Implement Bluetooth Beacons at 240 Malls, Outlets – RFID Journal

“Sep 02, 2014—U.S. retail real estate developer Simon is deploying a Bluetooth Low Energy (BLE) beacon system across the nearly 240 malls and shopping centers that it owns or has an interest in, in order to help merchants connect with their customers based on real-time data regarding each shopper’s location at those sites. The solution is being provided by Mobiquity Technologies’ Mobiquity Networks division, which is dedicated to utilizing BLE beacon, standard Bluetooth, Wi-Fi, Near Field Communication (NFC) RFID and QR technologies to connect companies and the consumers they serve. Simon has already installed Mobiquity’s Mobi-Beacon system—consisting of beacons and software—within 75 of its malls, and is further deploying the technology at 165 additional locations.”


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