“The Potential Of Beacon Technology”

“To unlock the massive potential of beacons, we need an open network much like GPS: ubiquitous, widely accessible, and easy to use and implement through built-in platform support. Beacons must form a new ubiquitous layer that powers context in order to most effectively serve the end-user. Instead, individual companies are currently creating the equivalent of small, private networks that will have limited value and use.”



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