Top health industry issues of 2015 – PWC 12/2014

Issue 1: Do-it-yourself healthcare
US physicians and consumers are ready to embrace a dramatic expansion of the high-tech, personal medical kit. Wearable tech, smartphone-linked devices and mobile apps will become increasingly valuable in care delivery.

Issue 2: Leap from mobile app to medical device
A proliferation of approved and portable medical devices in patients’ homes, and on their phones, makes diagnosis and treatment more convenient, redoubling the need for strong information security systems.

Issue 3: Balancing privacy and convenience
Privacy will lose ground to convenience in 2015 as patients adopt digital tools and services that gather and analyze health information.

Issue 4: High-cost patients spark innovations
The soaring cost of care for Medicare and Medicaid “dual eligibles,” aging boomers and patients with co-morbidities will foster creative care delivery and management systems.

Issue 5: Putting a price on positive outcomes
With high-priced new products and specialty drugs slated to hit the market in 2015, we will see increasing demand for new evidence and definitions of positive health outcomes.

Issue 6: Open everything to everyone
New transparency initiatives targeting clinical trial data, real-world patient outcomes and financial relationships between physicians and pharmaceutical companies will improve patient care and open up new opportunities.

Issue 7: Getting to know the newly insured
2015 will be a revelatory year for the US health sector as a portrait of the newly-insured emerges, fostering better care management programs and shifting marketing strategies.

Issue 8: Scope of practice expands
Physician “extenders” are becoming the first line of care for many patients, as doctors delegate tasks, monitor patients digitally and enter into risk-based payment models.

Issue 9: Redefining well-being for millennials
As the economy rebounds and baby boomers retire, employers and insurers look for fresh ways to engage, retain and attract the next generation of health consumers.

Issue 10: Partner to win
Joint ventures, open collaboration platforms and non-traditional partnerships will push healthcare companies out of the comfort zone in 2015 toward new competitive strategies.”


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