“1. Highlight the organization’s positive impact.
2. Let the design tell compelling stories.
3. Empathy first: Design for people and let them lead.
4. Don’t be afraid to continually try new things.
5. Add a human, personable touch.
6. Leverage aesthetics thoughtfully.
7. Design for impact.
8. Find a firm you trust and align with culturally.
9. Take advantage of today’s technology, but be ready for change.
10. Fail early; fail often.”