“You glide past the front desk of a high-end hotel, room number in hand. No one stops you. You belong here. The interiors are sharp and gleaming, the carpets plush. You emerge from the elevator and bolt straight to your room. You press the face of your Apple Watch against the lock. The door opens. Your soundtrack is playing. Your favorite scent wafts through the air.
This is the life Starwood Hotels & Resorts, parent company of the swanky Aloft, Element, and W Hotel chains, wants you to live, if you’re a member of its Starwood Preferred Guest rewards program. And while the Apple Watch isn’t here yet, you can almost touch the future with SPG’s new keyless card, which turns your iPhone and select Android phones into keys with just an app.
SPG Keyless is an option at 10 properties around the globe. The company plans to roll out keyless entry to 150 hotels (that’s 30,000 doors with upgraded locks) by early next year.”