Macy’s Expands RFID and Beacon Deployments – RFID Journal 2014.09

“Macy’s and Bloomingdale’s vendors have begun tagging fashion items, such as social dresses and men’s jackets, for all of the retailer’s stores. The RFIDrollout, for item-level inventory tracking, follows initial piloting of RFID for fashion apparel at several of Macy’s stores within the United States (see Macy’s Inc. to Begin Item-Level Tagging in 850 Stores and RFID a ‘Very Big Part of Macy’s Future’). Macy’s Inc. operates both Macy’s and Bloomingdale’s stores.
In addition to expanding its use of passive EPC ultrahigh-frequency (UHF) RFID tags, Macy’s Inc. is also building out its deployment of Shopkick Bluetooth Low Energy (BLE) beacons, to include multiple departments in all stores. This will enable a shopper who opts in to receive discount coupons and rewards within a store, based on his or her location (see Macy’s Tests Shopkick’s ShopBeacon at New York, San Francisco Stores). During this expansion, says Jim Sluzewski, Macy’s Inc.’s senior VP of corporate communications and external affairs, the company is installing a total of approximately 4,000 beacons, with plans to have them taken live in the next few months.”


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