Color Genomics Sells $249 Breast Cancer Gene Test to Masses

Color Genomics is offering a $249 saliva test kit for women that will check for 19 genetic variants known to be correlated with a higher risk of breast cancer or ovarian cancer, including mutations in the BRCA1 gene, which led actress Angelina Jolie to choose a preventive double mastectomy. The test will be available online today.

The company is backed by Khosla Ventures, Laurene Powell Jobs, widow of Apple Inc. co-founder Steve Jobs. The test’s price tag is intended to be low enough to circumvent the need for insurance coverage, Chief Executive Officer Elad Gil said. Other commercially available tests can run from $1,500 to $4,000, according to Color Genomics. Quest Diagnostics Inc. and Myriad Genetics Inc. both offer similar tests, though insurance can reduce the cost to consumers.”


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